![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/5f7b82a5-ec7f-494a-8f54-6cff89b3a8d5_rw_3840.jpg?h=638ced8a1e147f490db61603199baaaa)
The rave is a ritual to perform, an escape and embrace of technologized pleasure. It can be spiritual, with participants reporting feeling ‘close to God’ in the grips of bass-drum induced ecstasy. This typographically-led campaign aims to celebrate techno music culture by highlighting the spiritual value it can offer. It was designed in response to the D&AD Monotype brief and comprises of a visual language manifested in a printed publication, promotional poster and video.
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/8fc66dcb-c146-4487-a817-b491f644301f_rw_3840.jpg?h=8f6eb8dd44ad15673e52183dc28d9a38)
Visual research exploring themes of ritual, ecstasy, repetition and religion.
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/ee8a8cab-ba29-4cfd-bd1c-7f3b7146ba65_rw_3840.jpg?h=d5c3728efd262413dad395eb6c0f769d)
The main typographic piece references the modular percussive structure of techno music and is used dynamically across different applications.
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/398e28f7-b7ee-4ed7-8df4-6e055f6773a5_rw_1920.jpg?h=cb0bd87cbc2e82abc15b11ceb0b26fc8)
Printed Publication.
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/52fa6f02-c106-414a-8d24-dfd61f79e0d3_rw_1200.gif?h=c0474adad9598571f013d32ed7a186bd)
The printed publication is an ambiguous, cinematic representation of ecstasy.
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/54587798-0a48-4c9d-802a-27a7e39f7c8d_rw_1920.jpg?h=059bc6a99b212e289c1169c8dd11f029)
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/724e51cb-684d-4901-9be3-8603b76e70f3_rw_1920.jpg?h=9f975a8db24c76fe478856cf28468ef6)
Sheets of coloured cellophane act like stained glass windows, or the lights of a rave.
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/ec94c023-62bb-4300-b82a-f475ecbe7d3d_rw_1920.jpg?h=e56823b423782184be18208c2517f082)
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/6686ac01-b566-4e26-b14b-e1b6222a24c9_rw_1920.jpg?h=77d8084132afb77c21d25bd8c135b8b6)
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/14e761a3-5fcb-4015-b848-79f1f59c683a_rw_1920.jpg?h=9e0a8adc2b0593096f0074fe08b6611a)
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/7b540d40-ed6a-4b0d-8c69-c5394b6b7cd9_rw_1920.jpg?h=a5b2f3a9bb0858e64601e3a7bd953314)
Typographic representation of techno music percussion which increases in complexity as self-transcendence occurs.
![](https://cdn.myportfolio.com/865fcd8ee6a28089a3830c11d7bf7283/0f202f30-c684-434a-bc5e-84f1d496c4ca_rw_1920.jpg?h=b88d95f1bab1d17d08d5f46f7f6c15d5)
Promotional poster.
Promotional video.